Eligibility
& Rules

  • - All entries must be published or commercially released between 01 January 2023 to 31 July 2024.

    - “Published” means the work appeared in a form of mass media exposed to a substantial audience.

    - "Commercially Released" means the completed work has been made available and handed over to the audience or the client for intended use.

  • - Please refer to individual category requirements for specific category regulations. Download the Submission Guide from the bottom of the page.

    - The exact same piece in different executions may NOT be entered into the same category, even by different entrants.

    - Work produced on behalf of Kyoorius and its programming, including the The Shortlist, Kyoorius Creative Awards, Kyoorius Design Awards, Kyoorius Young Blood Awards, Kyoorius Designyatra, etc. is NOT eligible.

  • There is no restriction of the language used in each entry.

    However, English translations are required for all entries not in English.

    Translations should be included as subtitles for video entries, or provided in the translations dialogue box wherever applicable.

  • Kyoorius reserves the right to review all entries questioned during the judging process. Not complying with the rules and/or attempting to enter fraudulent work will result in the following:

    A shop, agency, the regional office of an agency network, team, or an independent that enters work for non-existent clients, or made and run without a client’s approval, will be banned from entering the Kyoorius Design Awards / other Kyoorius properties for 5 years. The team credited on the fake ad will be banned from entering the Kyoorius Design Awards / other Kyoorius properties for 5 years.

  • All entries become the property of Kyoorius Communications Pvt. Ltd. and will not be returned.

    Kyoorius will require proof of publication or release for all entries.

    Kyoorius has the right to request additional proof of initial publication and/or air date to be submitted within 15 days of the request.

    The entrant also grants permission to Kyoorius to show, copy or play the entries at such times as Kyoorius deems appropriate. Kyoorius reserves the right to make available for educational and reference purposes, including electronic publishing, any material entered into the Kyoorius Design Awards. If any network or local television or radio station shall agree to telecast a news or other program relating to Kyoorius Design Awards, the entrant further agrees to obtain any permissions and to absorb talent or other residual charges incurred by inclusion of his or her entry in the program, if required.

    All entries are subject to the rules of Kyoorius Design Awards. Decisions of the audit, including regarding qualifications and categories, are final.

    After the audit, all disputes will be decided by the Kyoorius Board of Directors. Kyoorius reserves the right to disqualify work that it finds to be fatally compromised as to originality or veracity after review and final decision by the Kyoorius Board of Directors.

  • - Maybe check out the FAQs?

    - Have you seen the submission guide?

    - Contact your Zonal Representatives

Categories

Entries to all disciplines and categories are priced at INR 12000/- per entry, excluding taxes as applicable

  • - Visual Identity Scheme
    - Campaign Branding & Identity
    - Channel Branding & Identity
    - Sonic Branding & Identity
    - Logos
    - Brand Expression

  • - Luxury
    - Consumer
    - Speciality / Special Edition
    - Innovative
    - Sustainable

  • - Integrated Graphics
    - Catalogues & Brochures
    - Annual / CSR Reports
    - Direct Mail
    - Calendars
    - Wedding & Invitation Cards
    - Posters
    - Point Of Sale
    - Data Visualisation
    - Applied Print Graphics

  • - Entire Magazine Design
    - Magazine Spreads, Sections & Covers
    - Entire Newspaper Design
    - Newspaper Spreads, Sections & Covers

  • - Entire Books
    - Book Covers

  • - Advertising
    - Digital
    - Editorial
    - Environmental
    - Motion
    - Packaging
    - Printed Material
    - Product
    - Poster

  • - Advertising
    - Digital
    - Editorial
    - Environmental
    - Motion
    - Packaging
    - Printed Material
    - Product
    - Poster

  • - Advertising
    - Digital
    - Editorial
    - Environmental
    - Motion
    - Packaging
    - Printed Material
    - Product
    - Poster

  • - Short Form
    - Long Form
    - Fashion Film
    - Animated Film
    - Technical Achievement

  • - Advertising
    - Digital
    - Editorial
    - Environmental
    - Motion
    - Packaging
    - Printed Material
    - Product
    - Poster

  • - Type Design
    ----- Single Typeface
    ----- Typeface Family
    ----- Superfamily
    ----- Multi-Script
    ----- Variable Font
    ----- Symbols
    ----- Lettering
    - Typography
    ----- Advertising
    ----- Digital
    ----- Editorial
    ----- Environment
    ----- Motion
    --- Packaging
    --- Printed Material
    --- Product
    --- Poster

  • - Digital Products
    ----- Websites
    ----- Games
    ----- Apps, Software, Tools, Utilities & Widgets
    ----- Operating Systems
    - Connected Experiences
    ----- Connected Devices
    ----- Wearables
    - Data Visualisation
    - Immersive Experiences
    ----- AR
    ----- VR
    ----- Installations & Projections
    - Service Digitisation
    - User Experience (UX)
    - User Interface (UI)
    - Use of Data

Communication

  • - Urban House
    - Rural House
    - Housing Project
    - Residential Rebirth Project
    - Civic Building
    - Business Building
    - Hospitality Building
    - Rebirth Project
    - Small Building
    - Landscape Project

  • - Exhibitions
    - Installations
    - Branded Environments
    - Retail
    - Expo & Trade Shows
    - Set & Stage
    - Hospitality
    - Workplace
    - Public Space
    - Wayfinding & Environmental
    - Virtual / Digital

Architecture

  • - House Interior
    - Apartment Interior
    - Restaurant & Bar Interior
    - Hotel & Short Stay Interior
    - Large Workplace Interior
    - Small Workplace Interior
    - Leisure & Wellness Interior
    - Civic & Cultural Interior

  • - Home & Seating Furniture
    - Bedroom Furniture & Beds
    - Lamps & Luminaries
    - Lighting Systems
    - Household Appliances & Household Accessories
    - Kitchens & Kitchen Furniture
    - Kitchen Taps & Sinks
    - Kitchen Appliances & Kitchen Accessories
    - Cookware & Cooking Utensils
    - Tableware
    - Bathroom, Sanitary Equipment, Fixtures & Accessories
    - Garden Furniture
    - Garden Appliances & Accessories
    - Interior Design Elements
    - Office Furniture
    - Office Supplies & Stationery
    - Industrial

Interiors

Products

  • - Outdoor & Campaign Equipment
    - Sports & Fitness Equipment
    - Hobby & Leisure Equipment
    - Babies & Children
    - Personal Care, Wellness & Beauty
    - Luggage & Bags
    - Glasses
    - Watches
    - Jewellery
    - 3D Printed Products

  • - Tools
    - Robotics
    - TV & Home Entertainment
    - Audio
    - Camera & Camera Equipment
    - Drone / Action Cameras
    - Mobile Devices
    - Wearables
    - Communication Technology
    - Computer & Information Technology
    - Medical Devices & Technology
    - Healthcare

  • - Two-Wheelers
    - Four-Wheelers
    - Miscellaneous
    - Vehicle Accessories

Design For Good

Entry Process

FAQs

Eligibility

  • Professionals, freelancers and agencies who have worked on a piece of work for a corporate, brand or business in India can enter.

  • No. You can enter as many entries as you like.

  • Any work launched between 01 January 2023 and 31 July 2024 may be submitted, across all disciplines and categories.

  • No. However, if there has been significant development of a project, you can enter the same again. It's best to consult and check with your Zonal Representative.

  • Yes.

  • Absolutely not.

  • No. Two different entrants cannot enter the same work in the same category. In case of duplicate entries, we will only accept the entry that was paid first. However, the same project may be entered by two different entrants in different categories.

  • Yes. As a client you are eligible to enter a piece of work that has been either created by an internal team or an external agency. This work cannot have been entered in the same category by two separate entrants.

  • Yes, you can enter self-promotional for your own company, but only if it was released commercially and made available to potential customers.

Supporting Information

  • By large, all projects, across the various disciplines and categories, would need to submit the following information:

    Brief: What is the purpose for the project to exist? What problem is it looking to solve? What is the need for the project?

    Idea / Concept / Principle: What is the idea / concept / principle used to solve for the brief? Where did it stem from? Is it unique? How does it intend to solve for the brief?

    Execution: How was the idea / concept / principle executed? Were there any challenges or constraints during execution? Was there any advancement in the technology / methods used to execute the idea / concept / principle?

    Impact: What did the project achieve?

  • Upload a PDF or create videos to help the jurors understand your entry. All disciplines and categories have their own unique requirements. This is detailed in the Submission Guide.

  • Yes please. The Entry Site allows you to enter credits during the time of submitting your entry. Please assure you’ve filled in the correct details since these credits will be used for the Kyoorius Awards Annual, if the entry goes on to win an in-book nomination, or an Elephant.

  • This is detailed in the Submission Guide. There will be a field to enter your supporting information once you create your entries online.

  • What you say about your work will help judges understand its background and context, so we do recommend you supply supporting information.

  • Make it as clear, concise and straight-to-the point as possible.

  • Yes, if your work was not originally released in English. We only accept translations to be given on the online entry form, and not as a separate document or film. See the Submission Guide for more information.

  • Physical Entry Material refers to the actual physical product or piece of work (poster, collateral, etc.) or a presentation board that captures and presents the work.

  • Certain categories compulsorily require physical material. For these categories, the physical material must be mailed to Kyoorius, and reach us before 31 August 2024.

    For categories where submission of physical material is optional, judges will view the digital material as primary, any physical material will be considered supplementary.

  • After completing the online entry process, please attach the QR Code from the entry details sheet to your physical materials and package.

    Then, carefully package all materials. Kyoorius will not be liable for any damage or faulty packages received.

    Please mail all physical materials for your entry to Kyoorius at:

    Kyoorius Communications Pvt Ltd
    2nd Floor, Kohinoor Estate,
    165 Tulsi Pipe Road, Lower Parel,
    Mumbai - 400013, Maharashtra

Important Dates

  • Entries open on 28 June 2024.

  • The deadline for submitting all entries is 28 August 2024.

  • The First List will be announced around 12 September 2024.

    Baby Elephant winners will be revealed around 19 September 2024.

    The Black and Blue Elephant winners will be revealed at the 2024 Kyoorius Design Awards Night, scheduled for 28 September 2024 at Designyatra (26 - 28 September 2024 @ Grand Hyatt, Goa).

Categories

  • Please refer to the Category List or download the Submission Guide to know more. Please refer to the Submission Guide to better understand entry requirements.

  • This work must be submitted in the relevant professional category and subject to rules, regulations and pricing of the professional categories.

  • Enter work in the Design For Good discipline.

  • Pro-bono work may be entered in the relevant category. The entrant must have a professional relationship with the organisation and the work has been approved to be published by the same organisation. If the media/airtime was provided pro-bono, we reserve the right to ask for confirmation from the media owner.

Submission & Pricing

  • Start by looking through the Submission Guide. Have a look at the section on Eligibility to know if your entry is eligible. Once you’ve identified where you want to enter your work – proceed to signup on the Entry Site and create a new entry.

  • The submission requirements vary from category to category. Download the Submission Guide to know the specific requirements.

  • Yes. But each entry will require its own dedicated entry submission and will count as a new entry.

  • Each entry to the Kyoorius Design Awards, be it a single entry or a campaign entry as applicable, costs only INR 12,000 + taxes as applicable.

  • You can either pay online using your credit or debit card or pay offline via cheque or bank transfer. Invoices will be raised through the entry site. For bank transfers or cheque payment, the total amount has to be transferred before the entry deadline for your entry to be accepted into the Awards.

  • These will be on your invoice, and will show in your online account once you specify you are paying by bank transfer.

GiveBack

  • The First List is the list of entries that make it through our first round of judging. Those who make it to the first list, are one step closer to winning an Elephant.

  • Nearly 76% of all entries in any award show do not receive any awards. This deters many agencies, be it networks, and especially independents and individuals, from even entering.

    We’ve seen this at the Kyoorius Design Awards as well. Only 23% to 28% of total entries received make it to The First List, or the entries that are potentially Elephant worthy.

    This year, Kyoorius GivesBack.

    For every entry that does not make it to the The First List at the 2024 Kyoorius Design Awards, Kyoorius will GiveBack 50% of the entry fee to the entrant.

    It’s a small gesture by Kyoorius, supported and made possible by ZEE, to support the creative community in their goal to use award shows as a way to recognise creative excellence.

  • All individual entries that don’t graduate to The First List, will be eligible for GiveBack.

  • All entries that do make it to the First List, will get a voucher worth INR 6000/- redeemable against a pass to Kyoorius Designyatra 2024, held at Grand Hyatt, Goa.

    If you’re wondering what happens to your voucher if you buy your Designyatra pass before we announce the First List for Kyoorius Design Awards, don’t fret. Your voucher of INR 6000/- is still valid and will be refunded.

    P.S. It might be ideal to buy your ticket before we announce the First List to make the best of our First Chance pricing.

    Visit designyatra.com to book your yatra now.

  • Kyoorius will issue a credit note on the basis of a debit note received from the service recipient (entrant company) towards 50% of the entry fee.

    Kyoorius will also need a cancelled cheque from the service recipient (entrant company) to complete the refund procedure.

  • The GiveBack process entails the following. Please ensure timely submission of all documents listed here.

    All documents will need to be submitted by the service recipient (entrant company) only after the Zonal Representative from Kyoorius has alerted the service recipient (entrant company) to apprise them of their GiveBack eligibility.

    The documents include:

    1. Debit Note & Cancelled Cheque from service recipient (entrant company).

    2. GST Reversal Certificate: Kyoorius will provide the format for the same.

    Failure to comply with these requirements will result in no GiveBack benefits towards the service recipient (entrant company).

    Once this process is satisfactorily completed, service recipients (entrant company) can expect the refund within 30 days in the bank account details submitted as per the cancelled cheque.

  • Contact your Zonal Representative or call Team Kyoorius and we'll help you out.

Results & Winning

  • All nominations will be announced via kda.kyoorius.com, on a date that will be announced soon.

  • All award winners will be announced at the awards ceremony at the Kyoorius Deisgn Awards Night scheduled for 28 September 2024 at Designyatra (26 - 28 September 2024 @ Grand Hyatt, Goa).

  • The winning entry in each category will receive a gorgeous Blue Elephant which you pick up at the Kyoorius Awards Night, an entry feature in the Kyoorius Awards Annual and the right to use the relevant Blue Elephant Mark.

  • A Baby Elephant trophy and entry in the Kyoorius Awards Annual.

Judging

  • The intent is to reward all work that deserves recognition. Hence, unlike other award shows, there is no hierarchical award structure - no Golds, no Silvers, no Bronze. The best work wins a Baby Elephant, and the very best work wins a Blue Elephant. Do note that there might be multiple winners in a particular discipline or category, or no winner in a discipline or category either.

  • All Awards by Kyoorius follow a comprehensive multiple-round judging process, where jurors base their decisions on three criteria, reviewing if the entry is –

    - features an original and inspiring idea / concept / use of principle

    - well-executed

    - relevant to context

    In the categories relating to craft, work is judged first on the strength of the craft, then on how it contributes to the success of the idea.

    All decisions pertaining to judging and winning are solely the responsibility and onus of the jury.

Cheat Sheet

  • Summary of key rules for entering

    This is a helpful summary of key information.

    It is not a substitute for reading the full entry rules, terms and conditions, which can be found here.

    1. The Entry has been submitted exactly as published/aired/released and has not been modified for entry into the 2024 Kyoorius Design Awards.

    2. The entry has been created within the context of a normal paying contract and genuine brief from a brand – or, if it’s a case of self-promotion or a non-profit organisation, the brand has approved all the media/production/implementation.

    3. You have permission to enter this work from the commissioning brand/ brand-owning company. We may request proof of this permission directly from the brand.

    4. You have included the brand contact details in the entry including name, position and full contact details.

    5. The entry is not speculative or conceptual advertising and has not been banned or withdrawn from the market.

    6. A duly authorised senior officer (CD, CEO or Chairperson) from the Entrant has given permission for the work to be entered.

    7. The entry was not entered into the same award last year.

    8. There is no reference to your Company or any contributing creative Companies in any digital or physical materials (except in the case of self-promotion or if the reference existed in the original execution).

    9.  The entry, and/or digital or physical materials can be understood in English.

    10. You understand that, if you withdraw your entry after 26 August 2024 you will not receive a refund.

    11.  All media included in your entries must be the final version at the point that you complete and pay for them. No replacement or additional media can be accepted after an entry has been finalised and received by the Festival without exception.

    12.  By submitting an entry you confirm that you own all applicable legal rights for all media included in your entry.

    13. By submitting an entry you agree to pay the relevant entry fee. 

    If you’re unable to meet all the requirements on this list, your entry may be ineligible for the Kyoorius Design Awards.

    Failure to meet all these requirements could see your entry being disqualified or withdrawn without a refund.

  • Click here and download.

How does the
Jury work?

The Kyoorius Design Awards follow a comprehensive multiple-round judging process, where jurors base their decisions on three criteria. In the categories relating to craft, work is judged first on the strength of the craft, then on how it contributes to the success of the idea. All decisions pertaining to judging and winning are solely the responsibility and onus of the jury.

Judging Criteria

All our Elephants have to adhere and fulfil all three criteria:

  • The idea is the foundation of a great piece of work. The judges will look at the strength of the idea in terms of its originality, in whatever shape or form it may be, as it’s subjective. But they’ll also ask questions such as “Has it generated a new perspective on an old problem? Has it added something new to the advertising industry, and the world, at large?”

  • The test of a great idea lies in its execution. Have you brought out the full potential of the idea? Does the craft raise the overall level the idea? And is it well produced for the mediums it’s meant for?

  • For any piece of work to be impactful, the context of the culture, the product, the environment and the time it’s been created in is extremely important. Is it resonating with the people it was made for? And is it fit for the purpose that it was intended?

The jury is looking for answers to the following questions:

Regarding the Idea / Concept / Principle:

  • What is the idea / concept / principle used to
    solve for the brief?

  • Where did it stem from?

  • Is it unique?

  • How does it intend to solve for the brief?

Regarding the Execution:

  • How was the idea / concept / principle executed?

  • Were there any challenges or constraints during execution?

  • Was there any advancement in the technology / methods used to execute the idea / concept / principle?

Regarding the Brief:

  • What is the purpose for the project to exist?

  • What problem is it looking to solve?

  • What was the need or objective for the campaign or work?

Regarding the Impact:

  • What did the project achieve?

  • What impact did it have on the stakeholders?